LinkedIn tool
Analyze your LinkedInPage performance.
Import your LinkedIn export and get a clear view of your overall, organic and sponsored results.
Track changes in impressions and engagement, compare your results with LinkedIn benchmarks and identify the posts that performed best.
Your data is processed locally in your browser. It is neither stored nor sent to a server.
Method
Read a LinkedIn export without distorting engagement rate
A LinkedIn Page export separates organic, sponsored and total performance. Avoiding double counts requires consolidating rows by post, calculating engagement from observed actions and weighting rates by impressions. Benchmarks add useful context, but native documents, videos and link posts naturally produce different interaction levels.
Organic measures distribution without paid media. Sponsored aggregates paid activations attached to each post.
02Overall engagement rate is calculated from totals, never as a simple average of post rates.
03Benchmarks explain the gap, but content format remains essential to interpretation.