Corporate & B2B influence

François Boulard

Take a position.Make the case.Set the standard.

What I do

Building corporate authority.

I work on how companies build influence: clarifying a position, bringing credible voices to the fore, structuring the content that makes it visible and organising its distribution across organic and paid channels.

Over more than a decade, my work in the public sector, in-house and at agencies has covered that entire chain—from editorial strategy and executive thought leadership to the management and measurement of LinkedIn campaigns.

Selected organisations

My approach

Position · Executive voice · Distribution

A company does not gain influence by saying more. It gains influence when others use its point of view as a reference.

My convictions

Influence

Visibility is not influence.

Reach measures exposure. Influence begins when an idea changes how a subject is understood, discussed or decided.

Executive voice

A face alone does not make a voice authentic.

An executive voice matters only when it carries a perspective, a judgement or a conviction that could not simply be signed by the company itself.

Distribution

Distribution is part of the strategy.

A strong idea does not become influential by itself. Format, relays, amplification and repetition determine the place it eventually occupies.

My expertise

Building influence, from positioning to performance.

Influence strategy & positioning

Define the subjects on which a company can legitimately take a position, the point of view that sets it apart, the audiences it must persuade and the evidence that supports its voice.

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Executive thought leadership & advocacy

Bring distinctive executive and expert voices to the fore by developing points of view that express genuine judgement rather than merely recasting the corporate narrative.

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Editorial strategy & content programmes

Organise the subjects, formats and editorial moments that allow a position to take hold, evolve and remain present within its ecosystem.

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Amplification, paid & performance

Put content in front of the audiences that matter, connect organic reach with LinkedIn campaigns, then measure its contribution to communications and marketing goals.

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Experience

A decade connecting strategy, influence and performance.

Since 2015, my career has taken me from public communications to strategic advisory work, via a creative agency and a B2B company. That range helps me connect positioning, production, distribution and performance.

2023 — 2026

Story Jungle

Consulting & Marketing Director

Advised communications leaders, marketing teams and executives on corporate influence, executive advocacy and LinkedIn strategy, while leading the agency’s marketing, from offer development and content to nurturing and acquisition.

2019 — 2023

Ellisphere

Head of Communications & Digital Marketing

Led the brand’s editorial and digital transformation through a Content Factory, SEO, a structured LinkedIn presence and demand generation, tripling organic traffic and growing the LinkedIn community from 2,500 to 10,000.