Story Jungle
Consulting and Marketing Director
Advice on corporate influence, leader advocacy and LinkedIn strategy, alongside the agency’s marketing direction.
My role
Advising companies on their influence
I work with communications leaders and executives facing significant B2B challenges: understanding their market’s expectations, taking a position and establishing what their company can contribute to decisions in its field.
A company becomes a reference when its knowledge helps others think and choose. Its analysis, evidence and offer should make that contribution clear. My work connects this ambition with the organisation’s capabilities and the discussions that matter to its audiences.
That involves executives, experts and employees, alongside relationships with media, creators and institutions. The website, social networks, search and AI answers all form part of this wider environment.
My references
A selection of companies I have had the opportunity to work with
My expertise
Build a meaningful place in your market
Understanding decisions as they take shape, giving people reasons to trust and contributing to the discussions around them: these four areas connect business choices with influence.
01 / 04
Position
Understand the market and take a position.
Understand market changes and audience expectations to develop a perspective that informs their choices. The company should be able to sustain it through its offer, commitments and decisions over time.
02 / 04Evidence
Give people reasons to trust.
Turn industry knowledge, data and delivered work into arguments decision-makers can examine. Evidence should help them understand a problem and assess the company’s ability to address it.
03 / 04Voices
Executives, experts and employees: distinct voices.
Give executives and experts a voice suited to their responsibilities. Make room for employees to describe their work through their own experience and judgement.
04 / 04Circulation
Connect the places where people seek information.
Connect company publications, social networks, advertising and external voices. Build a presence across media, search and AI answers, including institutional discussions where relevant.
LinkedIn tools
Analyse a LinkedIn page or campaign
Use your exports to examine page or campaign results. The comparisons provide context for an assessment; they cannot, on their own, explain what caused a change.
Analyse a LinkedIn Page’s performance
Examine organic and paid performance, individual posts and reporting periods using your Page exports. Open the tool →Understand a LinkedIn campaign’s performance
Compare CPM, CTR, CPL and video views against documented reference points, by objective, format and market. Open the tool →My experience
From local government to B2B communications
I have worked in local government, agencies and a B2B company. Those roles bring together public communication, business content and social media, under different approval processes and objectives.
Ellisphere
Head of Communications & Digital Marketing
B2B content, organic search and the development of the company’s LinkedIn presence.
W Conran Design
Social Media Manager
Organic and paid social media strategies for Boulanger, Fondation Bettencourt Schueller, Amundi and RTE.
Ville de Vanves
Head of Digital Communications
Digital and editorial communication for the city, from the website redesign to its social media presence.
LinkedIn newsletter
Influence(s)
Once a month, Influence(s) examines what builds corporate visibility, authority and preference: the choices companies defend, their practices and the perspectives of others.
Read Influence(s) on LinkedIn
My publications
Ideas I develop and discuss in public
On LinkedIn and YouTube, I publish analyses of B2B and corporate influence.
Video 18 August 2026 What generative AI changes in B2B influence A video about AI answers concerning companies and the sources used to produce them. Watch the video 
Position 27 July 2026 Bernard Arnault’s silence once worked like his houses The decision to speak after a period of silence, using Bernard Arnault as an example. View on LinkedIn 
Circulation 8 July 2026 So, what does a LinkedIn post actually bring in? How to respond when management asks about the result of a LinkedIn publication. View on LinkedIn 
Voices 28 June 2026 Large companies still think they control their reputation How credibility depends on the relationship between corporate promises, evidence and actual practice. View on LinkedIn 
Position 10 March 2026 We no longer defend an idea. We feed a newsfeed The place of editorial decisions in a calendar driven by publishing frequency. View on LinkedIn 
Video 14 May 2026 GEO: what generative engines retain about a company Generated answers can draw on sources beyond the company’s own content. Their wording and attribution need to be examined. Watch the video 
Evidence 19 February 2026 Data without scope proves nothing Stating the population, period and measure so readers can interpret a finding. View on LinkedIn 
Voices 25 May 2026 How do you get cited by AI? Questions to examine when a company wants to appear in AI answers. View on LinkedIn Contact
A subject to clarify?
To continue the conversation or discuss a specific subject, write to me on LinkedIn.
Message me on LinkedIn