About

My work in corporate and B2B influence

My work concerns corporate and B2B influence: the positions a company takes, the evidence behind them, the people who speak for it and how their ideas circulate. My background spans public communication, agency work and B2B marketing.

01 · Experience

My experience

Before Story Jungle, I worked on digital communication for the City of Vanves, social media strategy at W Conran Design, and B2B content and marketing at Ellisphere. Those roles connected the preparation of content with its distribution and the assessment of its results.

Story Jungle

Story Jungle

Consulting and Marketing Director

Advice on corporate influence, leader advocacy and LinkedIn strategy, alongside the agency’s marketing direction.

Ellisphere

Ellisphere

Head of Communications & Digital Marketing

B2B content, organic search and the development of the company’s LinkedIn presence.

W Conran Design

W Conran Design

Social Media Manager

Organic and paid social media strategies for Boulanger, Fondation Bettencourt Schueller, Amundi and RTE.

Ville de Vanves

Ville de Vanves

Head of Digital Communications

Digital and editorial communication for the city, from the website redesign to its social media presence.

02

Publications

Developing my views in public

I write about the decisions that give substance to corporate communication: the subjects companies choose to defend, what they can substantiate and the freedom they give people who speak about them. The analyses on this site and my newsletter Influence(s) make those views open to examination through situations, sources and arguments.

In The political cost of saying no, I examine the decisions that precede publication. In Companies need to confront their approach to influence, I consider what working with external voices requires. Both articles are in French and show how I approach advisory work.

Influence(s)
A monthly newsletter on what builds corporate visibility, authority and preference.
The essays
Analysis of market expectations, communications decisions and the conditions that support credibility.
Video commentaries
The same subjects, discussed on my YouTube channel.

See all publications

03

Contact

Get in touch

You can reach me on LinkedIn to discuss an essay or a professional question.

Connect on LinkedIn