About
François Boulard
I analyse and build the influence systems through which a company makes its position recognisable, its evidence credible and its difference preferable.
Position
Turn influence into a market advantage.
A company does not influence because it publishes more. It influences when its market understands what it stands for, recognises the voices able to embody it and has reasons to believe its difference.
My work connects positioning, thought leadership, executive voices, editorial architecture and distribution, particularly on LinkedIn. Measurement is useful only when it informs a choice about a position, evidence, a voice or an audience.
Fields of work
Experience
Expertise built from the inside.
I have worked in local government, a creative agency, a B2B company and consulting. This path enables me to connect strategy and execution, communications and marketing, content and distribution.
- 2023 à 2026
Story Jungle
Consulting & Marketing DirectorAdvised communications leaders, marketing teams and executives on influence, leader advocacy, thought leadership and LinkedIn strategy.
- 2019 à 2023
Ellisphere
Head of Communications & Digital MarketingLed the brand’s editorial and digital transformation, from SEO and LinkedIn presence to demand generation.
- 2018 à 2019
W Conran Design
Social Media ManagerDesigned and led organic and paid social media strategies for companies and institutions.
- 2015 à 2018
Ville de Vanves
Head of Digital CommunicationsLed the city’s digital and editorial communications, from its website redesign to its social media presence.
Publications