Publications

Extend the analysis across several formats.

Long-form analysis, editorials, videos and external contributions explore the same question: how a company makes its position recognisable, credible and useful in market decisions.

Newsletter

Influence(s)

A newsletter on new forms of corporate and B2B influence, executive voices and the way visibility becomes an ability to persuade.

Read Influence(s) on LinkedIn

Editorials

Positions connected to current events.

Influence

Videos

One argument, one idea, a few minutes.

AI & reputation

Google will soon answer on your behalf

Corporate influence

A press release with a face is still a press release

SEO & GEO

Traffic disappears before the click

Published elsewhere

Interviews and contributions.

University of Strasbourg

LinkedIn and AI Search: from optimisation to digital authority

Brief n°131

Extend the analysis across several formats.

Influence(s)

Positions connected to current events.

Bernard Arnault: when silence is no longer enough

The real ROI of a LinkedIn post

Reputation has changed its nature

LinkedIn, the new corporate newsroom