Publications
My writing on corporate influence
An organisation’s editorial choices, the perspectives on its work and the evidence it provides shape how people consider it. These posts, commentaries and editions of Influence(s) develop my views on those questions. The original publications are in French; the titles and summaries here provide an English guide.
01 · LinkedIn
Short posts, organised by subject
Browse summaries by subject, then open the original post. Embedded publications require your consent; a direct link remains available.
40 publications
Evidence 30 July 2026 Report AI Slop: the first clarification Clarifications about reporting generic or AI-produced content on LinkedIn. Read more 
Position 27 July 2026 Bernard Arnault’s silence once worked like his houses The decision to speak after a period of silence, using Bernard Arnault as an example. Read more 
Position 21 July 2026 A new observatory could make a user invisible A discussion of what making a user less visible on a platform actually means. Read more 
Voices 13 July 2026 Companies need to confront their approach to influence What external contributors can bring when a company wants to explain its work. Read more 
Evidence 8 July 2026 So, what does a LinkedIn post actually bring in? How to respond when management asks about the result of a LinkedIn publication. Read more 
Circulation 2 July 2026 The end of digital ownership The limits of a company’s control over its content and digital distribution. Read more 
Voices 30 June 2026 When a film becomes a censorship story How controversy around a film can become a discussion about censorship. Read more 
Voices 28 June 2026 Large companies still think they control their reputation How credibility depends on the relationship between corporate promises, evidence and actual practice. Read more 
Position 25 June 2026 This is Charlie A comment on reactions to a Charlie Hebdo cartoon and the arguments used to defend it. Read more 
Circulation 2 images 19 June 2026 Carousels and galleries now look alike in the feed A comparison of document and gallery presentation in the LinkedIn feed at the time of publication. Read more 
Circulation 12 June 2026 LinkedIn’s new treatment of comments A review of changes to LinkedIn comment presentation and use. Read more 
Voices 8 June 2026 Nike and adidas no longer tell the same football story Two approaches to football advertising, from Nike and adidas. Read more 
Evidence 3 June 2026 Measuring whether your posts build real authority What the indicators announced by LinkedIn may help teams observe. Read more 
Evidence 2 June 2026 The Economist is writing content its subscribers will never read A reflection on journalism reused through intermediaries and AI services. Read more 
Position 25 May 2026 How do you get cited by AI? Questions to examine when a company wants to appear in AI answers. Read more 
Circulation 21 May 2026 LinkedIn will stop pushing generic, mass-produced AI content A reading of LinkedIn’s announcement about generic content and its possible implications for teams. Read more 
Evidence 21 April 2026 Building a corporate communications strategy on LinkedIn Choosing subjects, speakers and audiences for a corporate LinkedIn strategy. Read more 
Voices 14 April 2026 We retain almost nothing from today’s brand speeches The difficulty of making brand communication recognisable amid production demands. Read more 
Evidence 7 April 2026 Your posts reach fewer people than six months ago How to examine falling reach while follower numbers continue to grow. Read more 
Evidence 30 March 2026 Before you tell me about your LinkedIn campaign CPM Defining the intended audience before comparing advertising costs. Read more 
Position 20 March 2026 AI makes me think, but not in the way you think A reflection on the productivity expectations attached to AI tools. Read more 
Position 16 March 2026 Want to exist in AI search engines? The public information an AI answer may use to describe a company. Read more 
Evidence 15 March 2026 Identifying a pregnancy or a move before you have expressed it Questions raised by inferring personal events from audience data. Read more 
Position 10 March 2026 We no longer defend an idea. We feed a newsfeed The place of editorial decisions in a calendar driven by publishing frequency. Read more 
Evidence 18 February 2026 Holding a state to ransom by talking to a machine A comment on AI use in a cyberattack and the time needed to detect it. Read more 
Evidence 16 February 2026 AI does not reduce the workload. It intensifies it Changes in the scope of work that can accompany the adoption of AI tools. Read more 
Position 9 February 2026 Bifurcation: stepping outside communications routines A reflection on revising communications plans and established habits. Read more 
Position 4 February 2026 The corporate paradox around birth rates Tensions between business decisions, living conditions and family aspirations. Read more 
Position 21 January 2026 Friend.com: when an assistant goes straight for the personal A review of the personal exchanges offered by Friend.com. Read more 
Position 18 January 2026 Gemplus: a warning that became a precedent The Gemplus case as a starting point for discussing industrial sovereignty. Read more 
Position 15 January 2026 Clawdbot is shaking the AI bubble What tools capable of taking action change about delegating work to AI. Read more 
Voices 12 January 2026 Comex press releases are having a sale A reading of similar wording across several executive press releases. Read more 
Voices 9 January 2026 Follower count measures audience, not influence What follower numbers can track and the questions they leave unanswered. Read more 
Voices 5 January 2026 In ten years, we will not talk about an augmented generation A reflection on changing habits as technology becomes part of everyday use. Read more 
Evidence 2 January 2026 ChatGPT Health: AI is no longer just answering Questions raised by AI assistants used with health information. Read more 
Circulation 29 December 2025 X is now visited less than Yahoo or Dailymotion How to interpret comparisons of platform traffic. Read more 
Voices 16 December 2025 Bypassing the evening news is not a distribution choice Choosing interlocutors and preparing an executive to speak outside established media. Read more 
Voices 8 December 2025 Netflix wrote the end of the film in an email subject line How the wording of a message presents a transaction still in progress. Read more 
Evidence 28 November 2025 On LinkedIn Ads, testing image and video should not double the campaign A reflection on organising format tests within a LinkedIn Ads campaign. Read more 
Evidence 1 October 2025 Economic journalists no longer relay. They trigger The role of business journalists in conversations with executives on platforms. Read more 02 · Newsletters
Influence(s)
Once a month, Influence(s) examines what builds corporate visibility, authority and preference: the choices companies defend, their practices and the perspectives of others.
Read Influence(s) on LinkedIn
03 · YouTube
My video editorials
Short formats extending the questions of influence and authority.
Video 29 July 2026 Google Speaks for You The information Google answers draw from a company’s website and external sources. Watch on YouTube 
Video 29 July 2026 The Press Release Is Dead The place of a press release among comments and coverage of a company decision. Watch on YouTube 
Video 29 July 2026 The Financial Wall Behind OpenAI The infrastructure costs and financing questions behind artificial intelligence. Watch on YouTube 
Video 29 July 2026 Traffic Disappears What changes in search mean for how content is read and traffic is measured. Watch on YouTube Contact
To discuss a position, a piece of evidence or an idea worth circulating.