Reference base
LinkedIn Marketing Solutions benchmarks supplied in 2025: France/EMEA × format. The exact period, cohort sizes and source currency were not disclosed.
Free LinkedIn Ads benchmark
Your LinkedIn Ads results,compared with the market.
Upload your Campaign Manager export. Instantly see what outperforms, what holds the campaign back and what to optimize for your objective.
Free100% localFR · EN
01Upload
02Check
03Understand
01 · CSV
Drop your performance export
Campaign Manager CSV · campaign or account · French or English
Understand before optimizing
How do you know whether a LinkedIn Ads campaign performs?
An isolated number says very little. Performance comes from the expected outcome, the cost of accessing the audience and the creative’s ability to trigger action. This is why the diagnosis always keeps CPM, CPC and CTR, then adds objective-specific KPIs.
Method
How the benchmark is calculated
Each reference starts with a LinkedIn Marketing Solutions table supplied in 2025 by region and format. It is then adjusted using the supplied country-industry ratios and Campaign Manager objective. Public 2026 signals are used to check the order of magnitude, not presented as a universal average.
Recent context
ZenABM 2026, Refine Labs Q1 2026 and Merkelijkheid 2026 provide recent B2B checks for CTR, CPC and CPM levels.
How to read it
A reference is neither a LinkedIn standard nor a promise. Audience size, seniority, country, format, seasonality and ABM intensity can materially shift costs.
Definitions used
LinkedIn Campaign Manager Video view: at least 2 continuous seconds with at least 50% of the video on screen. Completion rate is videos watched to 97–100%, divided by video impressions.
Frequently asked questions about LinkedIn Ads benchmarks
Which LinkedIn Ads KPIs should you track?
CPM measures delivery cost, CTR creative appeal and CPC traffic cost. Add CPE for engagement, CPV and VTR for video, or CPL for lead generation depending on the objective.
Where do the displayed benchmarks come from?
They combine a LinkedIn Marketing Solutions reference supplied in 2025 with geography, industry, format and objective. 2026 B2B studies are used as reasonableness checks and cited in the methodology.
Is a campaign below benchmark necessarily bad?
Not necessarily. Narrow or senior ABM targeting often costs more. The benchmark flags a gap to explain; it does not replace lead quality, pipeline contribution or commercial context.