Case studies
Read strategies through their evidence
I examine public strategies to understand how a company or executive builds influence. Each case distinguishes observable facts, explanatory hypotheses, available results and limits.
Reading method
A case study is not a success story.
Public information shows choices, formats, voices and sometimes results. It does not always allow an effect to be attributed. The limit is part of the analysis, just like the observation.
Microsoft: establishing a way to talk about the future of work
How recurring research, data, simple concepts and executive voices keep one subject useful and recognisable over time.
Read the caseOpen the expertise territoryAdrien Couret: making a voice recognisable on the future of insurance
What repeated positions on insurability, prevention and mutualism reveal beyond a company’s usual news.
Read the caseOpen the expertise territoryL’Oréal: structuring a global employee advocacy programme
What the programme shows about selection, training, participation and local adaptation across markets.
Read the caseOpen the expertise territorySaint-Gobain: making a LinkedIn newsletter an editorial appointment
What Founding the Future shows about subject continuity, recurring sections and experts in a brand newsletter.
Read the caseOpen the expertise territory