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Long-form analysis, editorials, videos and external contributions explore the same question: how a company makes its position recognisable, credible and useful in market decisions.
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Influence(s)
A newsletter on new forms of corporate and B2B influence, executive voices and the way visibility becomes an ability to persuade.
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Bernard Arnault: when silence is no longer enough
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The real ROI of a LinkedIn post
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Google will soon answer on your behalf
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Reputation has changed its nature
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LinkedIn, the new corporate newsroom
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Writing for AI, not only readers
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Getting cited by AI
View publicationWhat LinkedIn’s 2026 algorithm changes
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The false signal of corporate likes
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Why brand narratives leave no trace
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Your reach is falling. It’s not the algorithm.
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LinkedIn’s role in AI search
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When media companies predict our lives
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Publishing is not taking a position
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AI is already intensifying work
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Falling birth rates: business moves backwards
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Communication enters a new regime
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What meritocracy can make possible
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Friend.com and the marketing of loneliness
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A press release with a face is still a press release
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Clawdbot, an agentic micro-revolution
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Audience is not influence
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OpenAI faces heavy-industry economics
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ChatGPT Health and the medical desert
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Contradiction becomes a choice
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Gemplus, anatomy of lost sovereignty
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LinkedIn sells your post a second chance
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The ten commandments of leader advocacy
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Tibo InShape turns his image into a lab
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Reach falls, attention must be earned
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Politics: blame replaces the project
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Traffic disappears before the click
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“Boomer comfort”: three revealing words
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Why your LinkedIn reach will not recover
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AI is not stealing your job. You are handing it your brain.
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Gen Z and work: the loyalty contract is broken
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